Start-up secures £492k from Innovate UK – Business Cornwall Magazine

Launchpad start-up success story Amutri has successfully secured a grant with a project value of £492k.

The company specialises in simplifying the 3D Visualisation process for designers and organisations so they can save time, reduce costs and win more clients.

Following the Smart Grant award, the company’s 12-month industrial research project will develop a new immersive 3d Visualisation product, which will create a first-of-its-kind low entry point, easy-to-use platform that turns Computer-aided design (CAD) and Building Information Modeling (BIM) files into ready-made digital assets and 3D experiences in seconds.

Before establishing the company, Amutri’s CEO Michael Calver spent two decades designing and building advanced 3D Visualisation and Simulation technologies, pioneering the use of gaming technologies within non-gaming applications for a range of industries. He said the Amutri team is “thrilled” to have secured the grant from Innovation UK.

“Interactive 3D experiences have seen a sharp increase in demand due to their capability to revolutionise entire industries,” he said.

“Every company needing to produce 3D experiences faces the same problem of complex, lengthy, and expensive 3D content creation processes, and Amutri is here to remove these barriers. The grant will help us in our ambition to dramatically lower the entry point to 3D Visualisation technology.

“Our technology has already been trialled by some of the world’s leading design, engineering, and real estate companies and this new investment will enable us to reach even more customers who are looking for a quick and cost-effective way to produce stunning 3D experiences.”

3D visualisation is currently used by a wide range of design and social media teams to enhance the way they engage with customers and users, with retailers commonly adopting the technology to improve in-store and online experiences.

The technology until now has often been difficult to adopt and expensive to maintain, but Amutri aims to remove these barriers to entry by building a “first-of-its-kind” product that delivers a simple path to 3D experience creation, allowing people to create and share 3D content faster, without technical knowledge and view 3D experiences on any device using cloud computing.

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